Category Archives: Amnesty: Exercise

Plan: three “products” / deliverables

Sorry that this took some time. I already got a reply from Ilpo and you probably got it from Andrea. He was already pointing out some topics which could be the content of the online viral campaign. In the meeting … Continue reading

Posted in Amnesty: Challenge, Amnesty: Concept, Amnesty: Exercise | 3,185 Comments

The Big, Bad Briefing and the Three Small Challenges

Here´s the presentation. And the very basic creative brief document. creative_brief (pdf) and briefing (pdf) The challenges with Amnesty Finland might be 1) The recognition of Amnesty´s actions in public (press coverage) 2) The credibility of Amnesty towards Finnish government … Continue reading

Posted in Amnesty: Challenge, Amnesty: Exercise | 3,150 Comments

Three main challenges

__ re: today’s meeting, briefing & challenges For this, I’ll use a metaphor, perhaps a clumsy one but useful here, methinks. Let’s think of Amnesty Finland as a house. * This particular house may need * – renovating & repairs … Continue reading

Posted in Amnesty: Exercise, Announcement | 3,473 Comments

Developing a Brief / wed 07.02.07 4pm 3rd floor meeting room

We are meeting 07.02.07 to start collecting ideas for developing the brief. This is the next step and second deliverable of the project: Your own brief. Turo will introduce some of his experinces in making a brief for media/advertisement settings. … Continue reading

Posted in Amnesty: Exercise, Announcement, Lecture, Reading/Benchmark | 4,476 Comments

Making portrait of an activist – dealine end of january

During the last session we briefly discussed the first exercise/task of this project which will be to construct a “portrait” of an AI activist. The portrait will be building on Petri Merenlahti’s presentation but will try to make it more … Continue reading

Posted in Amnesty: Exercise | 3,850 Comments