Category Archives: Amnesty: Challenge

Plan: three “products” / deliverables

Posted on March 4, 2007 by Teemu

Sorry that this took some time. I already got a reply from Ilpo and you probably got it from Andrea. He was already pointing out some topics which could be the content of the online viral campaign. In the meeting … Continue reading →

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Some comments to challenges

Posted on February 28, 2007 by Ilpo Kiiskinen

Here are some comments to challenges you found important. From my viewpoint there are two main challenges, internal communication and web-presence, but I tried to combine and comment others as well. It was interesting to read your thoughts. I would … Continue reading →

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Challenges

Posted on February 10, 2007 by Anne Luotonen

I’m on similar tracks as Jukka and possibly repeating his (and other already mentioned) ideas, only in other words. Besides referring to Amnesty as a house, we may also think Amnesty as a user interface into human rights activism. Human … Continue reading →

Posted in Amnesty: Activism, Amnesty: Challenge | 1 Comment

The Big, Bad Briefing and the Three Small Challenges

Posted on February 7, 2007 by Turo Drakvik

Here´s the presentation. And the very basic creative brief document. creative_brief (pdf) and briefing (pdf) The challenges with Amnesty Finland might be 1) The recognition of Amnesty´s actions in public (press coverage) 2) The credibility of Amnesty towards Finnish government … Continue reading →

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