Today we looked together at the ideas from the point of view of “possible customer journeys”, all of them we evaluated using a simple technique to structure group discussion called 6 thinking hats. Each of the ideas and its preliminary evaluation are condensed in this PDF presentation.
In the afternoon Kaisa and Seija (From Naisten Linja) came to work with us on some of the ideas and gave us feedback and suggestions for directions. One of our aims was to understand the feasibility of the concept and how they sit in the general plans of NL. We had slightly refined the ideas after the morning discussion to crystallize them more as concepts in this PDF document.
Task for tomorrow :
– Read: Gudiksen, S. K., & Svabo, C. (2014). Making and playing with customer journeys. In J. Simonsen, C. Svabo, S. M. Strandvad, K. Samson, M. Hertzum, & O. E. Hansen (Eds.), Situated design methods. (pp. 139-160). Chapter 8. MIT Press.