The Big, Bad Briefing and the Three Small Challenges

Here´s the presentation. And the very basic creative brief document.

creative_brief (pdf) and briefing (pdf)
The challenges with Amnesty Finland might be
1) The recognition of Amnesty´s actions in public (press coverage)
2) The credibility of Amnesty towards Finnish government
3) The attractiveness of Amnesty among prospects (i.e. all the potential members)

Actually the first and last one can be combined. Because if they don´t get publicity they are not desirable.
So I guess we need to figure out how to make Amnesty look sexy… Talk about challenge 😀

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